Email Branding - complaintremover

22/07/07

Branded Email: Email Branding - complaintremover

I Want to Know What Branded Email Is

Branded email can fall into the following categories, each works a little differently than the next:
* Stationary – Microsoft Outlook comes with its own stationary tool, and there are quite a few other stationary companies. Drawbacks – These systems typically provide little or no customizability, no functionality; no usability; can be email size issues
* Mail Redirect – This type of branded email system can use (or allow you to develop) a custom template, then in order for you to send branded email, you send an email to second- or third-party servers, via an email address like this one - your.recipient@company.com@MailRedirectCompany.com - which puts your message in the body of the branded email template, then send it to the recipient on your behalf. Drawbacks – low usability; not secure; hard to reply/forward email with branding
* Web Based – Now we're getting to the more advanced systems. This type of system offers custom and/or generic templates that you can use with your email
. You log in to their website and send your email through their site. Drawbacks – Most won't allow you to use your own email address; not secure; hard to reply/forward email with branding
* IT Department or Design Department created – If you have an IT guy/department or a design guy/department you can probably do this in-house. Create the HTML template that you want to use, and add it into your client. Drawbacks – it takes time to change the templates if your contact information changes; you have to duplicate the design and change it for every person in your office; you have to host the images on your server, or attach/embed them to the email (size issue)
* Integrated – This is the type of system you should be looking for. Integrated systems integrate with your mail client (Outlook, Eudora, etc) and allow you to send branded email just like you would any other email. Good systems allow you to do this with as few clicks as possible, and the best ones don't require you to start another program in order to add the branding aspects
. Drawbacks – if you use an off-brand client, it may not be supported

It's the End of the Article as We Know It... and I Feel Fine

Branding is alive and well in the world today, and its next frontier is email. More and more businesses are switching to an email branding system, and plain text email is slowly losing its grip on business communication. Find a system that fits your business, and start branding today.


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