HUMMER.com On Top
The latest results of the J.D. Power and Associates 2008 Manufacturer Web Site Evaluation Study(SM) (MWES)-Wave 1 is already out! This year's top ranked manufacturer web site is actually last year's most admired site. The top honor goes to HUMMER.com. If you have your free time, try to visit HUMMER's homepage, and you'd surely say that it its absolutely number one. It's as cool as your PCV valve.
According to the Auto Channel, the evaluation of each manufacturer's web site determines the convenience and usefulness during the process of new-vehicle shopping. There are four areas that are being assessed by the new car shoppers, and these are appearance, speed, navigation, and information/content. On the latest study, it revealed that the HUMMER's web site dominates the competition. HUMMER achieved a total index score of 867 on a 1,000-point scale.
"HUMMER continues to set the standard with a Web site that satisfies shoppers through fast performance and streamlined navigation. A focus on a user-friendly site that delivers robust information to shoppers both quickly and easily has put HUMMER's site in the top spot three times in the past four waves of MWES," says Steve Witten, the executive director of marketing/media research at J.D. Power and Associates.
"Traditional point-and-click Web site navigation is changing as a growing number of shoppers use search engines to link directly to automotive manufacturer model pages rather than the home pages," said Witten. "As a result, manufacturer vehicle model pages are beginning to contain more functionality than ever before. Lincoln's Web site, in particular, combines rich content on its model pages with fast, clear navigation."
Manufacturer Web Site Ranking (Based on a 1,000-point scale):
- HUMMER 867
- Lincoln 865
- Kia 863
- Honda 862
- Mazda 862
- Jeep 859
- Acura 858
- Lexus 856
- Saab 854
- Toyota 851
- Ford 850
- Mercury 849
- Subaru 849
- Suzuki 849
- Cadillac 848
- Dodge 848
- Infiniti 846
- Mitsubishi 846
- Buick 845
- Land Rover 845
- Porsche 845
- BMW 843
- Industry Average 842
- MINI 840
- Hyundai 835
- Saturn 835
- Volvo 833
- Chrysler 830
- Jaguar 830
- Mercedes-Benz 830
- Chevrolet 828
- Nissan 828
- GMC 824
- Pontiac 823
- Volkswagen 820
- Scion 803
- Audi 784
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