Kia Extends Sponsorship
Korean automaker Kia recently is slowly making its presence felt all over the world. Earlier this year, the Kia cee'd has been declared as the most decorated Korean vehicle in Europe after it received awards after awards from different countries in Europe.
The automaker is not only focusing on the auto market but also in sports - tennis to be exact. The Auto Channel recently reported that the Korean automaker has extended its sponsorship of the Australian Open. The report stated that Kia has extended their sponsorship of the sporting event until the year 2013.
Kia Motors' President and Chief Executive Officer Euisun Chung had this to say: "The excitement and passion we have once again seen on and off the court, as well as behind the scenes, is the very reason why Kia Motors identifies with the tournament and wants to renew its commitment until 2013. The Australian Open is a great global entertainment event and has huge potential to grow. Kia wants to help sustain and develop this same passion and excitement for the wonderful world of tennis amongst new and existing fans and players throughout the world."
The automaker though will not be moving its focus away from developing auto parts such as the axle assembly. The Korean automaker is very much expected to continue its rise among the ranks of automakers.
Steve Wood, Tennis Australia CEO, meanwhile had this to say: "Since Kia first sponsored the Australian Open in 2002, it has worked hard to engrain itself further into the sport and build a sustainable partnership not just with this tournament but the game of tennis as a whole. The continuity of our relationship is our strength and we look forward to building on our successes and continue to grow the Australian Open global brand."
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