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Harmony Central, the #1 online community for musicians, moved aggressively to provide the most in-depth Winter NAMM show coverage on the web. In addition to well over 130 product videos, the Harmony Central site also opened an interactive discussion forum dedicated to NAMM show talk (which within a week of the show's close had over 10,000 page views); published NAMM-related press releases online -- beginning before the show even opened and created an RSS podcast feed.
Harmony Central's Editor-in-Chief Craig Anderton notes, "Harmony Central is positioned as the perfect site to disseminate not just timely NAMM information, but to also deliver depth and analysis along with top quality video content. The potential of the web to provide audio, video, text and interactivity makes it the ideal vehicle for trade show coverage, and the increased staffing and formation of a dedicated video group has allowed Harmony Central to realize that potential. Now every musician can participate in a virtual NAMM experience -- the next best thing to being there."
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